How to Comply With the CCPA’s “Reasonable Verification” Requirement
If you have customers in California, you are probably familiar with the California Consumer Privacy Act (CCPA) that went into effect on January 1, 2020. Because the state is a market comprised of nearly 40 million people, many businesses are choosing to comply even if they do not yet have customers in California.
The CCPA is designed to help better protect the digital collection, storage, and dispersal of personal consumer information. This article provides a quick overview, and focuses on the “reasonable verification” requirement when a California consumer exercises their new “Right to Know” or “Right to Be Forgotten”. […]
Understanding Multi-Factor Authentication: 3 Ways It Can Benefit Your Business
Most applications require a username and password to be able to log in and use the app. This is called “Single Factor Authentication” or “SFA” because it only requires a person to have the username and password in order to sign in.
However, “Multi-Factor Authentication” or “MFA” requires more than just a username or password to unlock. This adds an additional layer of security compared to usernames and passwords, which can more easily be breached and hacked. […]
Top 5 Ways to Improve Your Customer Verification Process
Companies have to verify their customer’s identities for various reasons. For example, in order to prevent fraud, e-commerce companies often want to verify their customers before processing orders, and in some cases this is required.
Many businesses will soon have to “reasonably verify” California customers before complying with a request for a copy of their personal information held by the business, or to delete their information. […]
What is My Mother’s Maiden Name? “Meatball”
We are often asked by online companies for some piece of personal information with which to later identify us. “Mother’s maiden name” is one of those questions often asked. Most people hardly hesitate to give out this information in an expectation that no one could do anything with that piece of data. Additional questions may include: favorite musician, high school mascot, favorite food, where you met your spouse, the name of the street where you grew up, or the like. […]
Insufficient Age Verification Could Derail the Cannabis Industry
The march towards nationwide legalization of cannabis has ramped up considerably in the past few years. In the U.S. currently, 33 states and the District of Columbia have legalized pot in some form. In fact, 11 states along with Washington D.C. have legalized marijuana even for non-medicinal purposes. Although many celebrate this shift in dynamic, it has shed light on some problems that must be addressed to keep the legal sale of cannabis safe and regulated […]
Single Sign On Tutorial for WordPress and Woocommerce
WordPress Single Sign On and WooCommerce SSO Tutorial PART A. What is SSO? an Intro to SSO and the Konfirmi Widget An Intro to Single Sign On Login and SSO Providers Konfirmi offers easy customer authentication using many verification methods such as Single Sign On, Multi-Factor Authentication (text/SMS/email verification), age verification (KBA), address verification, facial […]
How to Use Gravity Forms with WordPress 5.0 Gutenberg
How to Use Gravity Forms with WordPress 5.0 Gutenberg If you are a Gravity Forms user and have recently upgraded to WordPress 5.0, you may have noticed that the “Add Form” button is no longer available in the editor. This is because WordPress 5.0 includes a new editor called “Gutenberg.” While it promises to […]
Forget Passwords: Single Sign On is Great for Businesses and for Customers
We’ve all been there. You open an app or webpage. You just want to sign in and check your account or make a purchase, only to realize you’ve forgotten your password or username. If you’re a business owner who needs to authenticate your customers, this is not the experience you want for your customers. A customer in a ‘buy now’ state of mind could be turned off by this obstacle to purchase. […]
Dealing with Bots: Know Your Customer
When managing a web-facing business, it’s often critical to know who your customer is. In fact, it is well accepted that the value of assessing traffic on your website and marketing pages, evaluating usage activity and patterns for your apps, and protecting your digital assets is paramount. Toward this end, it is equally important to know whether visitors – and even more critically, users – of your website or mobile application are a human or a bot. […]
Konfirmi Launches Awesome Way to Automatically ID Your Customers
Konfirmi LLC, a Chicago-based tech company bringing advanced customer authentication and onboarding solutions for online businesses of all sizes, announced today the launch of its revolutionary automated customer verification application for websites and mobile apps. “The need to verify your customers is becoming increasingly important in the digital age as most processes today are done online,” […]